Firms are now using the internet as an operant resource and working proactively with consumers to develop various forms of relationship value.
The findings showed that in spite of initial fear and rejection, the internet is now firmly embedded in news media supply chain operations. This was followed by a focus group undertaken with London-based news media organizations and bloggers. To answer this question initial descriptive statistical analysis was performed on 51 newspapers. Our research sought to answer the question of how the internet is impacting on producer/consumer value activities in the news media supply chain.
A growing army of bloggers and amateur citizen journalists now delivers - but rarely edits - content for all media platforms, while new media technologies, combined with the changing structure of global news industries, are radically changing the ways in which newspapers and media business functions and struggles for profitability. Newspapers are operating in increasingly competitive and fragmented markets for audiences and advertising revenues, government media policy and changing audience requirements for news and the ways in which it is presented and delivered.
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